“Purlos has been a game-changer for our organisation… Overall, we are thrilled with the results we’ve seen since implementing Purlos and would highly recommend it to anyone looking to streamline their communication process.”
Dan Harris, School Liason & Events, Wigan & Leigh College
Introduction to Wigan & Leigh College
Wigan & Leigh College is a leading institution in post-16 education and employability. Committed to fostering student success and career development, the college serves as a crucial stepping stone for students looking to enter the workforce or pursue further education.
The Challenge
Wigan & Leigh College faced significant challenges in two critical areas:
Destinations: The institution wanted to improve the capture of comprehensive data on where its students went after completing their studies. The previous method of manually calling students proved time-consuming..
Engagement: Their admissions team were looking at new ways to communicate and engage with. Traditional communication methods were proving inefficient.
Why Wigan & Leigh College Decided to Partner with Purlos
Recognising the need for innovative solutions to address these challenges, Wigan & Leigh College turned to Purlos. The decision to partner with Purlos was motivated by the desire to:
- Destinations: Capture more comprehensive data on students’ post-education destinations efficiently and reduce the administrative burden.
- Engage: Streamline communication with prospective students to improve conversion rates and ease the workload on the admissions team.
How Purlos Responded
Purlos offered two distinct solutions to meet Wigan & Leigh College’s needs:
Purlos Destinations:
Purlos Destinations provided an automated solution for capturing student destination data. By leveraging WhatsApp, the platform enabled the college to collect this critical information efficiently.
Table of Results
| Destinations Captured by Purlos* | 78.83% |
With Purlos Destinations, Wigan & Leigh College achieved a 78% success rate in capturing student destination data, a substantial improvement over their previous manual efforts.
Purlos Engage:
Purlos Engage streamlined communication with prospective students. This service not only saved time but also resolved queries effectively, enhancing the applicant experience.
The results included:
- Students Converted: £895,000
- Time Saved (minutes): 10,840
- Queries Resolved by Purlos: 2,152
The impact of Purlos Engage was significant, resulting in improved student conversion rates and substantial time savings for the college’s admissions team.
“Purlos has been a game-changer for our organisation. With its easy-to-use interface and efficient messaging system, we’re able to stay in touch with our applicants much easier. We can send personal messages to everyone all at once, which has saved us time and increased our response rate. Overall, we are thrilled with the results we’ve seen since implementing Purlos and would highly recommend it to anyone looking to streamline their communication process.
Purlos has really matched our expectations; we have seen a good response rate from our campaigns, and all support from the team at Purlos has been fast and efficient. The team at Purlos really takes our feedback into account and is always looking for ways to improve their system for us as the users to make the system easy to use and effective for our audience.”
Dan Harris, School Liason & Events, Wigan & Leigh College
Conclusion
Wigan & Leigh College’s partnership with Purlos has yielded outstanding results in solving their critical challenges. Purlos Destinations automated data collection efficiently, while Purlos Engage streamlined communication and improved conversion rates. These solutions have empowered the institution to make data-driven decisions and enhance the overall student experience.
To learn more about how Purlos can transform destinations tracking and student engagement, connect with our team HERE.