In the world of surveys, a high response rate is often seen as the holy grail. After all, the more people who answer your questions, the more reliable your data, right? At Purlos, we understand this, and we’re proud to say that our campaigns boast an average response rate of a whopping 55 – 75% – significantly higher than what many of our competitors achieve.
However, we also know that response rate isn’t the whole story. Here at Purlos, we focus on a more holistic approach, prioritising engagement, insightful data, and ultimately, positive outcomes for both your institution and your students.
Why Response Rate Isn’t Everything
While a high response rate gets the conversation started, it’s what happens after that truly matters. Here’s why:
- Engagement: A completed survey doesn’t necessarily mean a thoughtful response. Purlos fosters two-way communication through WhatsApp, allowing students to elaborate and ask clarifying questions, leading to richer data.
- Actionable Insights: Just knowing where your students go isn’t enough. Purlos helps you understand these outcomes in the context of your curriculum and Ofsted inspections, empowering informed decision-making.
- Positive Outcomes: Purlos equips you with the information you need to tailor your programs to student needs, ultimately increasing the number of students who land positive destinations.
- Actionable Data: High response rates can be misleading if messages don’t require replies (reminders) or if students have already completed a task. Purlos goes beyond basic response rates by facilitating two-way communication through WhatsApp, leading to richer data and a deeper understanding of student needs.
Figure 1: Graph comparing Purlos’ response rates against the average response rate of its competitors.
Beyond the Numbers: The Power of Engagement
Our innovative digital assistant facilitates communication through WhatsApp – a platform students are already familiar with. This not only increases response rates but also fosters a more engaging experience. Students are more likely to respond thoughtfully and ask clarifying questions, leading to a deeper understanding of their post-education journeys.
Turning Data into Actionable Insights
The data you collect is only valuable if you can use it effectively. Purlos goes beyond raw numbers. We help you analyse your findings in the context of your curriculum and Ofsted requirements. This allows you to identify areas for improvement and make data-driven decisions that ultimately benefit your students.
Focusing on Outcomes: Where Your Students End Up
Knowing where your students go after graduation is important, but understanding the quality of those destinations is crucial. Purlos helps you track students’ post-education pathways, allowing you to identify positive outcomes like employment and further education. This information empowers you to tailor your programs to better prepare students for success.
The Importance of Confidence Intervals and Statistical Significance
While response rates offer a valuable snapshot, understanding the margin of error is essential. This is where confidence intervals come in. With a high response rate like ours (and a 99% confidence interval), you can be confident that your data accurately reflects the experiences of your student population. Tools like SurveyMonkey’s confidence interval calculator allow you to estimate the range within which the “true” population value likely falls. This helps you interpret your data with greater accuracy and make statistically significant decisions.
Figure 2: SurveyMonkey’s Confidence Interval Calculator
Purlos: More Than Just a High Response Rate
At Purlos, we believe in going beyond the response rate. We focus on fostering engagement, delivering actionable insights, and ultimately driving positive outcomes for both your institution and your students. Our innovative approach and commitment to data-driven decision-making empower you to create a learning environment that truly prepares students for success.